Rosevale is a restaurant at the Civilian Hotel in Times Square and I have previously shared some beverage photos from their cocktail menu but I also did a shoot for them in their kitchen, as they were first opening up and testing dish ideas. It’s very tricky to shoot in a kitchen because, as a photographer, you’re always in someone’s way but luckily the kitchen had not yet fully been open and there was just the chef and sous-chef in a very large space, which gave me free reign and the opportunity to take these below photos.
process
Orwashers
Orwashers is bakery, originally from the UES and located as well in the UWS, which delivers and makes a lot of wholesale deliveries all around the city. In addition to shooting their catalogue for wholesales, I went into their bakery and shot some process shots, a look behind the bread.
Evi's Bakery
Evi’s Bakery comes from the team (and the same street) of Olmstead and Maison Yaki. Given that this shoot focused on breakfast items, I did a little experiment. I’m used to diffusing my life with a soft box, to soften shadows and create a kind of tempered elegance to the food. For this shoot, I used no diffuser and kept the light hard, trying to imitate some harsh morning light. I notice this is a growing trend in food photography and, as a photographer for hire, it feels empowering to demonstrate different styles of photography, with the ability to give a client options.
Thierry Atlan
With a bit of a sweet tooth, I was very excited to arrive at Thierry Atlan’s production facility - a chocolate factory. In addition to shooting the product, I photographed the process of macaron and chocolate production. It was tricky to get a large soft box and light stand around all the machinery, but it really helped to deliver a more outstanding light source than the sometimes bland, but usually reliable fluorescent lights.