breakfast
As a hired gun, sometimes a photographer is required to fill the shoes of someone else’s work. As Animo! opened it’s doors in the Upper East Side, it had a photo library captured before the restaurant was even in its space and the client wanted images that emulated the same feel. To me, the images didn’t look as lively and interesting as I thought they could be but I was grateful to have the hands of a stylist by my side and turn this dishes into life.
Greta had popped up in my neighborhood and, after striking up a conversation with the owner at their opening, we discussed photography and a few weeks later I was helping Greta get set up. This micro coffee shop serves delicious Israeli/Mediterranean dishes with their own coffee in a delightfully designed nook. In addition to the dishes, I was tasked to also shoot their interiors and beverages.
The prestigious Carlyle has opened a new space which I was fortunate enough to shoot for their marketing collaterals. This was one of the first shoots that I started using my 100mm macro lens, which if of of the few prime lenses in my arsenal. For efficiency, I’m usually using zoom lenses (including my 24-70mm) but having an entire restaurant closed for the shoot allowed for plenty of space to move around, which allowed for greatly flexibility using a less flexible lens.
