CxRA specializes in catering to some of New York’s biggest and most well-known venues and they also happen to possess a fabulous stylist in their marketing department. Combined with a prop house, the stylist provides fantastic ideas and wonderful ways of giving life to these very small bites. It really makes my job easier and my photographs more vivid and beautiful with the help of a stylist.
Slutty Vegan
Eater NY brought me on to photograph the opening of Atlanta-based chain Slutty Vegan in Brooklyn and it was an unexpectedly raucous block party. The line for the vegan cheeseburger chain ran around the block and, due to a lot of other press photographers, it was quite a fight to get shots of the burgers themselves. I snuck into the tiny, chair-less restaurant, and into the kitchen with a handheld light to get some shots but we were lucky enough to get a few burgers to shoot outside the restaurant.
Rosevale Cocktails
The Rosevale is a restaurant opening at the Civilian Hotel in Times Square and I was tasked to photograph their cocktails but also some process shots of their cocktails in action. The Carver Road Hospitality-led beverage director, dressed to the nines, and provided a great background for these shots.
La Duree x Bagatelle Food
In a previous post I had mentioned that I was hired to photograph for the Bagatelle restaurant group at their pop-up space in Soho’s La Duree. Here are some of the food photos from the shoot.
Knappogue Pop-Up
Knappogue Castle Whiskey is an Irish spirit company with which I have been fortunate to do a good amount of work, cataloguing some local mixologists creating cocktails with Knappogue in bars around the city. My relationship with them started at a pop-up they were doing in the financial district at an Irish pub in which they were producing cocktails with their whiskey and pairing dishes of Irish cuisine. Here are some samples from that shoot.
Rhubarb Catering Trays
In a previous project, I showcased some catering spreads from Rhubarb but they also had me shoot passing trays of their delicious little canapes. Here are some samples.
Granita Grille
Granita Grille is a famliy owned and operated Italian bistro in Westwood, NJ. They were in need of a marketing facelift so they hired me to shoot their menu, a few times. They really liked the idea of showing human elements in the shots so you’ll see that in this selection from the shoot.
Platforma Churrascaria
Brazilian Churrascarias aren’t al that common in NYC. Outside of the global chain, Fogo De Chao, there are some great options including Platforma, located in Hell’s Kitchen with a very large menu of table side carved meats. Although we did a second shoot with a more tempered and dramatic set-up for these meats, these are some selections from the first shoot which I think pop well, and have a flashy modern take on carved meats.
La Duree x Bagatelle GIFs
I was asked by the Bagatelle restaurant group to photograph their garden pop-up in the rear garden space of La Duree in Soho. In addition to photos of the restaurant, the space, and the atmosphere, they asked me to produce some GIFs of the evening as well. I’ve produced cinegraphs before so this wasn’t very challenging but it was still fun to try to find moments of motion in the evening.
Orwashers
Orwashers is bakery, originally from the UES and located as well in the UWS, which delivers and makes a lot of wholesale deliveries all around the city. In addition to shooting their catalogue for wholesales, I went into their bakery and shot some process shots, a look behind the bread.
Rhubarb Catering Spreads
Rhubarb is a catering group, originally from the UK, that has a presence in the US. I was hired to photograph some of their catering spreads and make the tables look full, which was easy to do considering how much food was set up. There were two set-ups and here are some samples.
Peppi's Cellar
Peppi’s Cellar was a very cool, very fun speakeasy-style bar underneath the former Gran Tivoli of Nolita. The bar slung cocktails, gourmet dishes and occasionally a jazz band performance. Here is a sampling of some of their dishes I shot.
Peak
I have been very fortunate to work frequently with Peak, the highest restaurant in the city (and maybe the country), that rests on the 101st floor of the Hudson Yards complex. Not only is the restaurant high up, but the food also sits at a very high quality. Here are some samples.
Leonelli Taberba
Leonelli Taberna was a beautifully designed restaurant at the Evelyn Hotel from chef Jonathan Benno, who still runs the eponymous Benno in the same location. These photos were photographed for Eater, and later licensed by the restaurant themself for their usage.
Sinigual
Sinigual is a chain of Mexican restaurants. I was hired to produce imagery of their menu for their marketing, featuring their signature dishes, margaritas and table side salad and guacamole presentations.
Cognac 55
Cognac 55 was a grand brasserie in Times Square that has since been replaced, but I was hired to photograph their beautiful interiors, that invokes the concourse of Grand Central.
FIOL at Sona
Remedy Cocktails
Remedy Drinks produces sugar-free kombucha that, with a little creativity, could be used to create a variety of cocktails. With the styling help of RHC, I was hired to capture some festive drinks in time for the holidays.
Serafina
I was hired by the Serafina restaurant group to photograph all of their New York locations, including White Plains and East Hamptons. Here are some of my favorite shots from the various locations.
Valerie Food
In addition to wonderful cocktails, the restaurant also serves a diverse menu with a diverse choice of banquettes, all very colorful and great visual accompaniments to the dishes.